How To Fix A Business In The Right Order

 

Hey there guys!
Will Fulton here from 321Launch…

In this quick video I’m going to show you how to: Fix a business in the right order… So you get great results with your clients really quickly… And without the risk of them running out cash to pay you for a long term program…

So at our Launch Training a couple weeks ago one the guys whose just joined us asked “are there some strategies that work better with clients than others?”… that’s a great question!

So why this is really important is because we don’t want to be recommending the wrong strategies or chasing something that your client thinks is important but it’s not actually going to put cash in their bank account… Now it’s a bit of a balancing act this one so we’ve gotta understand how we can get awesome results for our clients so we get them doing more of the right things and less of the wrong ones… even if what they want to be working on seems really important as well…

So today I want to talk with you about how to get them going on the right track… once you know this order, you’ll always be able to show great ROI to clients. To do this we need to understand that money leaks out of a business into 3 main buckets… there’s a bucket for sales and marketing… so the leaks come from having a really bad sales system for example. There’s also a bucket for productivity where you get people in businesses that are really inefficient or ineffective (lots or reasons why) but the point is, a business will leak money because of it… and the third bucket is margins… so all 3 of these buckets are really important areas to focus on but the question is which one first coz you can’t do everything. And part of our job as their coach is to be able to choose and assign a task to a client that gets done and gets results… coz trying to get them to do everything at once is a one way ticket to getting nothing done at all… so the easiest way to show you the right order is with a ladder…

Now we’ve build these principles into the software that the guys in our network use with their clients… you can see more about how that works if you check out a little clip that we put together on the software… you’ll see how the filtering works at the 1 minute 15 mark… jot that down if you want to fast forward to it you’ll see the filters in the bottom right of the screen… and you’ll see that they match the order that we have on the ladder here…

So here’s a question for you… do you have a favourite model like this… that’s like, your go to model when you start a project or launch a new client… would love to hear what that is…

What’s your goto model or structure for starting a project or launching a new client

Leave me a comment below, what do you use… or click the like button if you like the ladder, love to hear from you… talk again soon and bye for now!

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